Asian Institute of Design- AID

Game Analytics and Data-Driven Design: Powering the Future of Gaming The gaming industry has evolved significantly over the years, transitioning from simple pixelated graphics and minimal interactivity to highly immersive experiences with stunning visuals, complex narratives, and intricate gameplay. This transformation is not solely driven by artistic and creative talent but also by data-driven insights and analytics that shape game development , design, and user experiences. The Rise of Game Analytics Game analytics, a subfield of data analytics, involves collecting and analyzing data generated by players' interactions within a game. It provides developers with valuable insights into player behavior, preferences, and performance. These insights empower game designers and developers to make data-informed decisions, resulting in more engaging, enjoyable, and profitable games. The Key Role of Data-Driven Design Data-driven design is at the core of game development today, impacting ev